Estereotipos y roles de géneros: una mirada a la publicidad transmitida en los comerciales de la televisión nacional.

Abstract

This work explores how gender roles and stereotypes are represented in national television media, which has become an increasingly prominent topic in recent years. by focusing specifically on television advertising. This is how these stereotypes create confusion about gender equality. On the one hand, these stereotypes can perpetuate the differences that exist in different qualities by limiting people's opportunities and perspectives based on their gender. .Norms that indicate how men and women should behave in society, therefore, extensions and problems are reflected in the relationships of these genders in human life. Likewise, this despite the growing awareness and emphasis on gender representation in these media. This is how we continue to see huge gaps in the understanding of these stereotypes and gender roles that are reflected or presented in these television programs. The lack of interest in television commercials limits the ability to understand how representations and perceptions of gender in society and their impact on gender equality and interpersonal relationships.